Dock75 are the official motorsport partner of Nitro Nation World Tour. The brand is an integral part of the narrative and aesthetic of the game, covering vehicles, parts, sponsorship and promotional items.
To create an authentic motorsport brand, we formed a complete identity and backstory to allow Dock75 to become a character within the game world. Developing a comprehensive style guide covering everything from visuals, identity, tone of voice and naming.
Mythical Games
Dock75 × deadmau5
As part of the Nitro Nation World Tour marketing Dock75 teamed up with deadmau5 for his “Day of the deadmau5” events. Complete with custom mau5head, merchandise and in game graphics.
2024
studio@antiform.studio
Instagram, Linkedin, Vimeo